What is a Global Trade Item Number (GTIN) and Why It Matters in Serialization

Understanding GTIN, its role across industries, and how Jekson Vision delivers end-to-end, cost-effective compliance

In today’s global marketplace, where traceability, authentication, and compliance are critical, the Global Trade Item Number (GTIN) plays a foundational role. Whether you’re in pharmaceuticals, food, cosmetics, electronics, or chemicals, GTINs ensure that every product is uniquely identifiable — from manufacturing to the end customer.

But how does GTIN fit into serialization? And why is it a must-have across regulated industries?

What is a GTIN?

The Global Trade Item Number (GTIN) is a globally recognized identification standard developed by GS1. It uniquely identifies trade items — products or services — that are priced, ordered, or invoiced at any point in the supply chain.

GTINs come in several formats — GTIN-8, GTIN-12, GTIN-13, GTIN-14 — depending on product type, packaging level, and region. They’re the numeric backbone of barcodes and 2D codes, like the DataMatrix codes used in serialization.

Why GTIN Matters in Serialization

Serialization assigns a unique identity to each saleable unit of a product. GTIN forms the base of this identity.

A typical serialized code structure includes:

• GTIN (identifies the product)
• Serial Number (unique for each unit)
• Batch/Lot Number
• Expiry Date

Without a valid GTIN, a product cannot be serialized in a globally compliant manner.

Use Cases Beyond Pharma

GTIN isn’t just for medicines. It’s a standard used across multiple industries:

How Jekson Vision Supports GTIN-Enabled Serialization

At Jekson Vision, we build hardware + software ecosystems that make serialization simple, scalable, and fully GTIN-compliant.

Our solutions support:

• GTIN-based serialization structure (GS1 standards)
• Code generation, management, and printing
• Code verification using high-speed vision systems
• Aggregation to case/pallet level with GTIN mapping
• Compliance with DSCSA, EU FMD, ANVISA, Russia CRPT, India DGFT, and more

Single-Source Advantage: Jekson Now Offers TIJ Printers Too

Serialization requires code printing + verification. Traditionally, companies worked with one vendor for the camera system and another for the printer — often leading to integration issues and multiple service points.

That’s no longer necessary.

Jekson now offers TIJ (Thermal Inkjet) printers, fully integrated into our serialization lines.

• Fully serviced by Jekson
• Seamless coordination between camera & printer
• One service team. One integration. Zero hassle.

“With Jekson as your sole solution provider, there’s no more juggling between hardware partners. It’s one ecosystem, one responsibility.”

Cost Efficiency and Long-Term ROI

Implementing serialization — especially for regulated markets — can seem expensive upfront. But working with the right partner reduces the total cost of ownership (TCO) over time.

Here’s how Jekson adds value:

Over a 3–5 year period, our customers consistently report:

• Lower service costs
• Higher productivity
• Faster compliance rollout
• Elimination of vendor coordination delays

GTIN is non-negotiable in modern serialization. It’s the anchor that connects your product’s identity with supply chain transparency, regulatory compliance, and brand protection.

With Jekson Vision’s GTIN-ready serialization ecosystem — including cameras, software, TIJ printers, and service — you get a solution that’s not only compliant but cost-effective and future-ready.

Ready to simplify serialization with GTIN support?

Let’s connect and see how we can help you move faster, smarter, and fully compliant.